( Free Tool )

Lead Value & ROI Calculator

Estimate the value of a lead, a customer and your marketing ROI from your leads, conversion rate, average customer value and monthly spend.

Estimates only — real conversion and revenue data sharpen the picture

Your numbers

Leads per monthLead → customer conversion (%)Average customer value ($)Monthly marketing spend ($)

Value of one lead

$25

customer value × conversion rate

Customers / month

10.0

leads × conversion

Monthly revenue

$5,000

$60,000 / year

Marketing return

250% of spend returned as revenue

2.50× return on monthly spend

Estimate only — improve the inputs with real analytics and pipeline data to get closer to your true unit economics.